Nur Oğuz

The Impact of Social Media on E-commerce and the Innovative Power of Digital Marketing

Social media has had a revolutionary impact on the world of e-commerce in recent years. Social media platforms have become an indispensable tool for e-commerce businesses, increasing users' online interactions, in...

Nur Oğuz

8 Must-Read Books About Advertising

Advertising is an important part of business and it is important to have the knowledge to create a successful advertising strategy. For those who want to gain a comprehensive knowledge of advertising, there are some e...

Nur Oğuz

Color Psychology and Its Use in Advertisements

Colors have profound effects on human psychology and are used as a powerful communication tool in advertising. It is scientifically proven that colors cause emotional, cognitive and behavioral responses, and that is w...

Nur Oğuz

What are the Types of Digital Advertising?

What are the Types of Digital Advertising?

Digital advertising, which has become an important part of the marketing strategies of businesses today, includes many different types of ads that ...

Nur Oğuz

CMYK and RGB Color Modes Differences, Purposes of Use and Things to Consider

Today, two main color modes are widely used to represent color in the digital world: CMYK and RGB. These two color modes, each designed for different purposes, play an important role in design and printing. So, what a...

Nur Oğuz

Brand Identity Design: Making a Lasting Mark

A brand identity is a whole that expresses the core values, vision and mission of a company or product through visual and verbal elements. A successful brand identity design is critical to connect with the target audi...

Nur Oğuz

Color Theory and Usage: The Basic Language of Graphic Design

Color, as one of the fundamental elements of graphic design, plays a crucial role in visual communication. The correct use of colors is of great importance in conveying the message of designs, creating an emotional im...

Nur Oğuz

Figma vs. Adobe XD: Comparison of Modern Design Tools

In today's digital age, the importance of design is steadily increasing, highlighting the crucial role of design tools. Both companies and independent designers are in search of tools that are user-friendly, facil...

Nur Oğuz

The Effect of Fibonacci Numbers on Graphic Design

''Creative Traces with the Rhythm of Nature.''

Graphic design plays a powerful role in visual communication by striking a balance between aesthetics and functionality. Fibona...

Nur Oğuz

The Importance of Logo Design in Brand Identity

The identity of a brand refers to the image and values of that brand as perceived by consumers. Brand identity represents the personality, mission and vision of a business or brand. This identity helps the brand conne...