Nur Oğuz One of the problems we frequently encounter in the design world today is that design itself becomes the goal. However, successful design often does not try to be visible. Rather than drawing people's attention to the des...
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Nur Oğuz When you ask a designer today about their sources of inspiration, they will most likely mention platforms like Behance, Pinterest, Instagram or Dribbble. However, when you look at the most remarkable names of the creativ...
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Nur Oğuz 1. Is God Dead? (1966) Perhaps the boldest cover in TIME history. For the first time, no photo of a person was used and only three words were included: "Is God Dead?" (Is God Dead?). Even today, the simple typography ...
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Nur Oğuz The marketing world has more data today than ever before. We can instantly track how many people the ads reached, how many people clicked on them, which campaign brought conversions, and how much time customers spent on ...
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Nur Oğuz The Greatest Paradox of Game Design When we look at the history of video games, most of the success stories are told with technological leaps. More realistic graphics, larger open worlds, more complex artificial intel...
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Nur Oğuz In the marketing world, we love talking about brands. We design new campaigns, create visual identities, develop social media strategies and conduct target audience analysis. But when it comes to evaluating their results...
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Nur Oğuz When it comes to brand identity, the first thing that comes to most people's minds is the logo. Next come colours, typography, packaging design and advertising campaigns. For many years, brands have competed to be visibl...
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Nur Oğuz Returning to the past in brand design does not always mean nostalgia. Sometimes the most powerful way to build the future of an institution is to look again at its history. The new identity system developed by Koto, one ...
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Nur Oğuz The Story of an Automobile Brand Reinventing Itself Some brands age over time. Some people don't realize they are getting old. For many years, Jaguar was considered one of the most prestigious names in the automoti...
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Nur Oğuz Trusting Instead of Controlling Once upon a time, brands viewed content creators as mere social media outreach providers. A product was sent, a few shares were made and the campaign was completed. Today, the content p...
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