Nur Oğuz The Story of an Automobile Brand Reinventing Itself Some brands age over time. Some people don't realize they are getting old. For many years, Jaguar was considered one of the most prestigious names in the automoti...
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Nur Oğuz Trusting Instead of Controlling Once upon a time, brands viewed content creators as mere social media outreach providers. A product was sent, a few shares were made and the campaign was completed. Today, the content p...
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Nur Oğuz How a Mascot Created Guilt Feelings in Millions of People No one would have guessed that a language learning app would create one of the world's most recognizable digital characters. After all, Duolingo was just a reg...
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Nur Oğuz In the marketing world, brands have been inviting people to events for years. It organizes concerts, sponsors festivals, creates pop-up experiences and tries to reach millions of people through social media. However, tod...
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Nur Oğuz When we look at the history of design, we often see a single name. An artist comes to the fore on an album cover, a designer on a poster, an author on a book, or a creative director on a campaign. The story is usually to...
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Nur Oğuz The Fascinating Universe of Mydollmallu In the world of design, sometimes the most impressive works are born not from the most complex tools, but from the simplest materials. It is possible to produce work that people...
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Nur Oğuz Some brands only sell products. Some become part of the culture. Monopoly falls squarely into the second group. Whether you've never played Monopoly in your life or spent most of your childhood between Boardwalk and Park...
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Nur Oğuz Some movies are not just watchable; is examined. Every scene, every detail and every rhythm turns into a field of research waiting to be rediscovered. David Gelb's Jiro Dreams of Sushi, published in 2011 and considered o...
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Nur Oğuz The world of digital content has undergone a major transformation in the last decade. Audiences once controlled by television channels and media companies are now largely centered around independent content producers. As...
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Nur Oğuz When talking about artificial intelligence, the same topics usually come up. Automation, efficiency, content creation, data analysis, customer service and process optimization. For the past two years, much of the tech wo...
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