The Essential Guide to Excellence in Text Art with Typographic Scale

Typography is the art of organizing, designing and presenting text. Good typography guides readers to understand and experience the text. One of the most important elements in this regard is the "typographic scale". The typographic scale organizes the size, weight, and layout of text to create a visual hierarchy. In this article, we will explore what typographic scale is and how to use it in text art.

Basics of Typographic Scale

Typographic scale is a way of determining and organizing the size of text elements. This scale is used to provide aesthetic balance and readability when organizing text. Here are the basic components of the typographic scale:

Heading: Headings are usually the largest and most prominent parts of the text. In typographic scale, headings are usually shown in large point sizes and bold weights. This allows readers to immediately focus on the headings.

Subheading: Subheadings are placed under the main heading and usually have slightly smaller point sizes. This creates a visual hierarchy between the main heading and the subheading, so readers can better understand the text.

Body Text: Body text usually has the smallest point sizes and lighter weights. This helps improve the readability of long texts. Point size and weight are important factors that determine the visual density of the text.

Advantages of Using Typographic Scale

Creates Visual Hierarchy: Typographic scale helps readers focus by creating a visual hierarchy between different components in the text. This is used to emphasize important headlines and make the text more meaningful.

Improves Readability: Choosing the appropriate size and weight between different text components helps make the text more readable. Proper highlighting of headings and subheadings allows readers to follow the text better.

Creates Emotional Impact: Typographic scale makes the text part of the design and increases the emotional impact of the text. Large headings and attention-grabbing subheadings can set the tone of the text and convey the atmosphere of the content to readers.

Can Reflect Brand Identity: Using a particular typographic scale and style can become a defining feature of a brand's written content. It is important to use typographic scale correctly, as inconsistency can damage brand identity.

How to use it?

Determine Purpose: Depending on the purpose of the text, determine which component should be emphasized and how much. Advertising headlines may require a different scale and weight, while the title of an academic article may deserve a different approach.

Consider Brand Principles: If there is a brand, align the typographic scale with brand colors and design principles. This will help you create a strong visual identity while maintaining brand consistency.

Experiment and Adjust: Finding the optimal typographic scale can take some trial and error. Experiment with different headline sizes, subheadings, and main text sizes to figure out how to organize the text in the most effective and aesthetically appealing way.

Prioritize Readability: Always think about readability when using typographic scale. Point sizes and weights should be balanced to ensure that the text is easy to read.

Typographic scale is an essential element in text design, and when used correctly, it can make your text more attractive, understandable and compelling. Appropriate dimensions, visual hierarchy and aesthetic balance are key to using typographic scale. 

ImageNur Oğuz