What are the Visual Dimensions in Social Media Designs?
Social media has become one of the most important platforms for brands and individuals to strengthen their presence in the digital world. However, in order to be effective on these platforms, it is of great importance to prepare visual content in the right dimensions. Incorrectly sized images can lead to poor image quality, interrupted content, or an inability to clearly convey the message. In this blog post, we will discuss the latest image sizes you should use on popular social media platforms.
Instagram Image Sizes
Instagram is a visual platform and therefore image sizes are very important. You can share different types of images on Instagram:
Profile Photo: 320 x 320 pixels
Post (Frame): 1080 x 1080 pixels
Post (Landscape): 1080 x 566 pixels
Post (Vertical): 1080 x 1350 pixels
Instagram Stories: 1080 x 1920 pixels
IGTV Cover Photo: 420 x 654 pixels
Reels 1080 x 1920 pixels
Facebook Image Sizes
Facebook is a large platform where visual content can be used in different formats and places. Using the right visual dimensions here makes the content more effective.
Profile Photo 170 x 170 pixels
Cover Photo: 820 x 312 pixels (640 x 360 pixels on mobile)
Shared Image: 1200 x 630 pixels
Shared Link Preview Image: 1200 x 628 pixels
Facebook Stories: 1080 x 1920 pixels
Event Cover Photo: 1920 x 1005 pixels
Twitter Image Sizes
While Twitter is a platform for quick information sharing, visuals also play an important role. Having the right size images will make your tweets more eye-catching.
Profile Photo: 400 x 400 pixels
Cover Photo 1500 x 500 pixels
Shared Image: 1200 x 675 pixels
Card Image: 800 x 418 pixels
Shared Link Preview Image: 800 x 418 pixels
LinkedIn Image Sizes
Since LinkedIn is a professional networking platform, the visuals used here should also match this professionalism. Having clear and correctly sized images will make your profile and posts more effective.
Profile Photo: 400 x 400 pixels
Cover Photo 1584 x 396 pixels
Shared Image: 1200 x 627 pixels
Company Page Logo: 300 x 300 pixels
Company Page Cover Photo: 1128 x 191 pixels
Shared Video: 256 x 144 pixels (minimum), 4096 x 2304 pixels (maximum)
YouTube Image Sizes
YouTube is a platform where video content is at the forefront, but the visual identity of your channel is also of great importance.
Profile Photo: 800 x 800 pixels
Channel Cover Photo: 2560 x 1440 pixels
Video Thumbnail: 1280 x 720 pixels
Pinterest Image Sizes
Pinterest is a platform where images can spread very quickly and attract attention. Therefore, the size of the images is very critical.
Profile Photo: 165 x 165 pixels
Shared Image: 1000 x 1500 pixels (2:3 ratio)
Cover Photo for Dashboards: 200 x 200 pixels
Pinterest Story: 1080 x 1920 pixels
TikTok Image Dimensions
TikTok is a platform where video content is at the forefront, but the size of profile and cover images is also important.
Profile Image 200 x 200 pixels
TikTok Video Size: 1080 x 1920 pixels (9:16 ratio)
Being effective on social media platforms is directly related not only to conveying the right message, but also to the quality of visual content. Therefore, preparing your designs by taking into account the recommended image sizes for each platform makes your content look more professional and remarkable. By adapting your visual content to these dimensions, you can implement your social media strategy more effectively. Remember, the right dimensions mean better engagement and a stronger brand image!
Nur Oğuz