New Trends You Can Apply In User Interface When Designing E-Commerce Site
The world of digital marketing and e-commerce is constantly evolving, and with this change, user experience and interface design are also evolving rapidly. E-commerce sites should use modern and effective user interface design to increase customer engagement, facilitate shopping and strengthen brand loyalty. Here are the new trends you should consider when designing an e-commerce site in 2024:
Minimalist Design Approach:
Minimalism has been popular in user interface design for a long time. A concise design approach increases site visitor focus, reduces complexity and clearly communicates the brand's message.
Night Mode (Dark Mode):
Night mode is a feature that reduces user eye strain and improves the overall experience. It is a preferred option especially for late night shoppers.
Microanimations:
Small microanimations enrich user interactions such as page transitions, button clicks or form submissions. These animations provide instant feedback to the user, making the interaction more enjoyable.
AI-Powered Personalization:
Artificial intelligence can make recommendations based on users' past shopping experiences, offer personalized campaigns, and algorithmically serve customers better.
Tactile and Emotional Design:
Emotional design focuses on creating an emotional connection with users. Through the use of color selection, typography and visual elements, it is aimed to convey the feeling of the brand to the user.
Fast and Fluent Transitions:
Users expect a fast and fluid shopping experience. Page loads and content transitions should be fast. Speed reduces the likelihood of the user leaving the site.
Transition Effects and 3D Designs:
3D designs and transition effects enhance the experience of users interacting with the site. However, care should be taken to ensure that these features are not exaggerated and do not negatively affect usability.
Social Media Integration:
Social media integration allows users to share, review and comment on products. This builds trust and influences shopping decisions.
When designing an e-commerce site, it is important to consider these new trends in user interface design both to increase customer satisfaction and to gain competitive advantage. With an innovative design approach and user-friendly interfaces, your e-commerce site can stand out in the eyes of visitors and offer a successful digital shopping experience.
Nur Oğuz