6 Underutilized Instagram Features for Small Businesses
Instagram is one of the most popular social media platforms, with approximately 1.38 billion users spending an average of 53 minutes a day on the platform. What makes it so engaging and entertaining is not only the way content is presented to users, but also the fact that the platform has evolved over time to fit the needs of its users.
Instagram offers your small business tons of opportunities not only to build brand awareness but also to increase sales. But to increase visibility on Instagram and reach your target audience, you should take advantage of every feature available to you.
You're creating stories, short videos and posts, but are you really getting the most out of this powerful marketing tool?
In this guide, we'll discuss six underutilized Instagram features. We have compiled for you what these features are and the benefits of using them.
1. Link in Stories
Instagram made adding links to stories more accessible in October 2021. With this feature, accounts with no more than 10,000 followers or unverified accounts can now add links to their stories. Links in stories can boost organic engagement, increase conversions and make it easier for your followers to access your content. Have a clear call to action and customize your link tag to fit your brand.
2. Sell on Instagram
Instagram is a huge marketplace with more than 200 million users. By using shopping tags, you can tag your products in the photos and videos you share, adding details such as price, product description and purchase link. This allows your followers to easily discover products and even buy them directly. If you want to use Instagram as an effective channel to increase your sales, you should definitely use the shopping tags feature.
3. Collaboration with Partners
Instagram Collab is a new feature popular for its collaboration feature. With this feature, you can collaborate more effectively with your collaborators and share your posts with both groups of followers. This can boost engagement and increase discoverability. Collab posts can be published in both Profile Tables along with the number of views and comment thread, increasing engagement for both accounts.
4. Geotag Your Location
Instagram allows you to reach people around the world, but sometimes a local reach is more effective. A geolocation tag ensures that your posts are visible not only to your followers, but also to users in a specific region. It's especially effective for local businesses or global brands looking to engage with customers in a specific location.
5. Send Push Notifications
Push notifications are an important feature to keep users engaged with relevant brands. These notifications can triple engagement and can be key to increasing your engagement level by notifying your followers every time you post.
6. Use Alternative Text on Instagram
Alt text helps images to be understood by search engines and helps you reach visually impaired audiences. Adding alt text can increase the likelihood of your images reaching a wider audience and improve search engine optimization.
By using these features, you can increase the visibility of your business on Instagram and reach a wider audience.
Nur Oğuz