Catalog design principles
Catalog design consists of color, photography, printing techniques, pagination and visual designs and is related to the designer's creativity and design process. Graphic design is presented in electronic and printable version. All the customer needs is a beautiful design that attracts the customer.
To design a catalog we need a logo, some text and some printable photos. The logo is the most memorable part of your company's visual identity. We have two types of catalogs: image-based catalogs (visual) and data-based catalogs (text). The first type is for professionals and the second is for beginners. According to the findings, image-based catalogs are 20 times more attractive than the other.
There are three categories of printable images for use in the catalog: pictures from customers, paid original photos and photos taken by advertising companies. Customer images are usually low quality (72 to 300 dpi) and not suitable for printing. Paid images are more expensive than photos taken by advertising agencies and are also limited in their use and reuse (due to copyright rules).
After completing your logo design, the most important element of your catalog design is the cover. Skilled designers never follow the client's recommendations and instead seek the client's permission to come up with concepts based on their own creative ideas.
The majority of designs are in CMYK. A4 portrait is the most common format for industrial catalogs. In picture-based catalogs, the size of catalog collections is white size or landscape. Prayer books, pilgrimage books and the majority of literary works are printed in white size. The number of pages in a catalog is governed by a coefficient of 4 and the minimum number of pages in a catalog is 8.
Use 170 to 200 gram coated paper with matt or glossy cellophane cover for all pages of the catalog, and 135 to 150 gram coated paper with plain wire binding for the inner pages in catalogs of less than 12 pages. The cover should have a cellophane cover to avoid cracking and bleaching due to the paper being too thick. However, if you want to put text on your cover, you should choose a Matte cellophane to avoid unreadable text. Translated with www.DeepL.com/Translator (free version)
Material for catalogs
Printing is done on a variety of materials including glossy 300g and glossy 175g with various coatings including glossy uv, glossy cellophane and matt cellophane. A5 and A4 catalogs are offered in two sizes.
Catalog printing rules
There are some important rules for catalog printing.
1. Timing
2. Choosing the design style
3. Preparation of necessary texts
Nur Oğuz