AI Video Production in 2026: A Complete Comparison of the Most Popular Tools
Digital marketing in 2026 has entered a new era. The revolution that started at the end of 2025 is now at full peak. Studio rental costs, cameraman fees, post-production expenses... these are now just nostalgia. Today's question is: "Which AI video tool should I be using?"
The market is changing fast. A new tool launches every week, sometimes multiple updates within the same week. We decided to conduct a detailed analysis of the 7 most popular tools. To be honest, we were surprised - things have evolved very differently than we anticipated.
Kling AI - The Surprise Winner of 2026
Which is the most popular right now? If you search the "AI video" hashtag on Instagram, most of the content you'll find was created with Kling AI.
What is it?
ByteDance's (the owner of TikTok) video generation model. You write text, and a professional video emerges in 30 seconds. Camera movements, character animations, physics simulations... everything looks natural.
Why did it go viral?
The quality-to-speed ratio. When TikTok users started using this tool, other AI tools suddenly seemed slow. Kling isn't just fast - its quality is consistent. Even if you write the same prompt 10 times, you'll get different results, but 80% of the time, all of them are usable.
Cost
There's a free tier with daily limits. Monthly packages start at $10. Access from Turkey is easy, the interface isn't in Turkish but you can write prompts in Turkish.
Who is it best for?
- Social media creators
- TikTok and Instagram Reels content
- Product demo videos
- Short-format (15-60 seconds) needs
Limitations
- Can't create long videos (90 seconds max)
- Limited detailed control
- Sometimes produces odd facial features
Google Veo 3.1 - The Quality Leader
Who produces the best quality from an engineering perspective? Google.
What is it?
Google's text-to-video model. Sora's rival. However, it was released earlier than Sora and has better Turkish support.
Why is it preferred?
Light, shadows, camera movements, physics laws... everything is executed correctly. If you want video that "looks professional," Veo 3.1 fully understands your description and applies it.
Example: If you write "A coffee cup is slowly placed on a table, cream slowly pours, steam rises, sunlight comes from behind the window" - Veo does this literally.
Cost
Works with Google Cloud credits. Pay-as-you-go model. Approximately $50-100 per month is sufficient for regular use.
Who is it best for?
- E-commerce product videos
- Corporate presentation videos
- Cinematic content
- Planned, controlled production
Limitations
- Complex setup (Google Cloud required)
- Not fast (rendering takes 5-10 minutes)
- Very limited free tier
OpenAI Sora 2 - Hollywood's Choice
Which one looks the most cinematic? Sora.
What is it?
OpenAI's video model. A GPT-4 level model but for video. It reads text and doesn't just create scenes - it builds a story. There's emotion, pacing, rhythm in everything.
Why is it chosen for Hollywood-style projects?
It's used for storyboarding and mood boards. Directors test their ideas in Sora. "Will this camera angle work?" "Will this color palette strengthen the drama?" Test it in Sora, then decide.
Cost
Monthly $20 (Pro plan). Per-minute credit system.
Who is it best for?
- Advertising agencies
- Cinematic content creators
- Storyboard prototypes
- Brand films
Limitations
- Slow (rendering takes 3-5 minutes)
- Requires long, detailed prompts
- Expensive pricing
- Can't create "special effects" (explosions, flashes, etc.)
Synthesia - The Avatar Expert
Who dominates in education and B2B content? Synthesia.
What is it?
AI avatar software. You write text, an avatar speaks. Both facial expressions and voice and body movements.
Why do you see it everywhere in corporate and e-commerce sites?
It handles repetitive tasks through automation. Add product information to Google Sheets, Synthesia automatically creates videos. 1000 products = 1000 videos. Zero manual work.
Vocal quality has also improved. In 2024 you'd say "this avatar is artificial," in 2026 it genuinely sounds like a human speaking.
Cost
Monthly costs range from $335 to $1000. We can definitely find this in your budget.
Who is it best for?
- E-commerce (product videos)
- Educational institutions (course videos)
- Retail (inventory update videos)
- HR (corporate announcements)
Limitations
- Avatar isn't very mobile (sits, turns its head)
- Turkish technical terms sometimes sound odd
- Custom avatars become very expensive
Runway - The Creator's Playground
Which do creators who want control choose? Runway.
What is it?
"Creative suite for AI." You write a prompt but then you manually edit the video. There's a feature called Motion Brushes - you draw on the video to show it "this should move here."
Why has it stayed popular for so long?
Because you can control the AI. Previously, telling AI "make the fish swim in this scene" would mean "okay, this will take 40 hours." In Runway, you open it, use the motion brush to show it, and done.
Cost
Monthly $12 plus credits. Selecting packages means you could spend around $500/month.
Who is it best for?
- Independent producers
- Music video creators
- Short film makers
- People who want VFX without being a VFX artist
Limitations
- 720p only (not 4K)
- Lip-sync is sometimes inaccurate
- Quality is inconsistent
HeyGen - The Avatar Quality Standard
Which produces the most realistic avatars? HeyGen.
What is it?
Like Synthesia, but avatars look more realistic. Not just the face, the body and background also "look right." Deepfake level quality.
Why is it preferred?
Perfect lip-sync. Video sync is flawless. If you want avatar quality where people ask "is this a real human or AI?", HeyGen delivers.
Cost
Monthly $50-100. More expensive than Synthesia.
Who is it best for?
- High-budget corporate videos
- Influencer lookalike videos
- Personalized customer messages
- Premium educational platforms
Limitations
- Expensive
- Complex setup
- Personalization requires AI technician
Pollo AI - Everything in One Platform
Who doesn't want to open five different tools? Pollo AI.
What is it?
Kling, Runway, and other tools averaged into one platform. Templates available, quick-edit features, selectable AI models.
Why is its user base growing?
Because you don't need to spend 3 hours researching "which tool meets my needs?" You open Pollo, "select the style I want" and start creating.
Cost
Freemium model. 4-5 free videos per month. When you want more, you purchase a package.
Who is it best for?
- Busy entrepreneurs
- Social media managers
- Fast-paced campaigns
- Those who say "just give me the best option"
Limitations
- "Medium" quality from all tools combined
- Not "best-in-class" in any particular area
- Limited control
Suno - Music Generation (Bonus)
Is anyone here tired of paying for stock music? Suno.
What is it?
AI music generation. No stock music fees at all.
Why did we include it?
40% of video production is music. With Suno, you write "Turkish pop, upbeat, 45 seconds" and get original music. While stock music packages cost $50-100, Suno costs $10/month.
Cost
Monthly $10 or free (10 songs/month).
Who is it best for?
- All video creators (if they need music)
- Podcast producers
- Game developers
The Master Strategy: Which Tool for What Purpose?
Our research shows: One tool is not enough. Professional agencies producing quality content combine 3-4 tools.
Social media content (fast, viral-focused) - Kling AI
- Why? Fast, consistent quality, optimized for TikTok
E-commerce product videos (automated production) - Synthesia + Google Sheets Flow
- Why? 1000 products = 1000 videos, zero manual work
Corporate/cinematic (quality is critical) - Google Veo 3.1 or Sora
- Why? Physics, lighting, camera movement are perfect
Avatar videos (education/B2B) - HeyGen
- Why? Lip-sync and realism are best in their class
Product demos (control + speed) - Runway
- Why? Detailed control but still fast results
Important Considerations for 2026
Commercial Rights
Check all tools: Are commercial rights available? Some free tiers are for personal use only. If you're making videos for clients, upgrade to a paid plan.
Turkish Language Support
Kling, Veo, Suno - accept Turkish prompts. Synthesia, HeyGen - have Turkish-voiced avatars. Sora - Turkish prompt support is weak.
Integration
Don't miss the Google Workspace Flow opportunity. If you're managing an e-commerce site, connect Flow with Synthesia and set automation and forget about it.
Looking Human
In 2026, the "is this AI?" question disappears. Everything looks natural now. Those who want control choose Runway, those who want speed choose Kling.
Video production has been democratized. One person, at a desk, in one hour, can create videos that thousands should see.
What to choose? Here's the foundation:
- Fast, viral content - Kling
- Automated production - Synthesia
- Quality and control - Runway or Veo
- Realistic avatar - HeyGen
- Everything in one package - Pollo
Nur Oğuz